Managing Customer Value
Scenario Thinking is an art form, methodology, or discipline that I believe is as important to master as any tool that we have in our toolbox. When we are looking at different alternatives to the future, we use scenarios to paint that picture. I addressed that question with George Wright, the co-author of Scenario Thinking: Read More …
In my Lean Sales and Marketing work, I have become quite intrigued with the CAP-Do Cycle and Scenario Thinking. You can find out more information on the Lean Sales Method page and Planning with Scenarios. Both of these methods have taken traditional Lean thinking, and we might say turned it on its head. Instead of Read More …
In the past few months, I have submersed myself into several different areas. One of them being Scenario Planning or Thinking. I was honored to have George Wright, co-author of Scenario Thinking: Practical Approaches to the Future. The book is an innovative guide to new methods in scenario thinking. The book focuses on the demonstration Read More …