thru Adaptive Marketing Practices
Eric Reidenbach author of several books on Six Sigma Marketing, the most recent being Six Sigma Marketing: From Cutting Costs to Growing Market Share, has allowed me to offer my readers a copy of his newly published book, Best in Market. I think the book incorporates the overall essence of Six Sigma in marketing today. Read More …
Value Stream Marketing (This webinar program has been replaced by the following) Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find Read More …
Do you think about what themes drive your marketing? Do you have a central marketing theme? A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes Read More …
THE SEVEN FASCINATION TRIGGERS MYSTIQUE – Why we’re intrigued by unanswered questions LUST – Why we’re seduced by the anticipation of pleasure ALARM – Why we take action at the threat of negative consequences POWER – Why we focus on people and things that control us VICE – Why we’re tempted by novelty and “forbidden Read More …
From the Coding Horror Blog This leads to Boyd’s Law of Iteration: speed of iteration beats quality of iteration. You’ll find this same theme echoed throughout every discipline of modern software engineering: Unit tests should be small and fast, so you can run them with every build. Usability tests work best if you make small Read More …
I had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …