thru Adaptive Marketing Practices
How much of your business innovation focuses on ease of use versus being on the cutting edge? How much of Apple’s success was a result of making things simpler to use versus being innovated? Few Apple products were first to market; they usually were 3rd or 4th to market. However, they always excelled at USE Read More …
Do you want to innovate? Try something new? You surround yourself with a bunch of creative people, go offsite and have a brainstorming session. The ideas are abundant and with so many it seems a shame that we can only try a few due to budget or time constraints. The cold hard truth is that Read More …
Half of all consumer purchases are either transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. I asked Aaron Shapiro CEO of digital agency HUGE and Read More …
Standard Work is a big part of Lean. But there seems to be a lot of confusion about that in services. Can Standard Work still be a part for the creative type and for services? I asked Debashis “Deb” Sarka, one of world’s leading lights in the space of Service Lean. Related Podcast and Transcription: Read More …
Besides having a clear brand promise we need a clear process for staff to be able to engage effectively with customers. Processes and Standards enables your staff to make decisions. It enables flexibility and/or agility in handling customers. I ask John Goodman the Vice Chairman of Customer Care Measurement and Consulting, if he thought this Read More …
Sound like a pretty easy thing to do? See what Eric Michrowski a globally recognized leader in combining Human Performance, Operational Excellence and Process Improvement to drive Business Transformations says about it: Related Podcast and Transcription Eric: A lot of the work that I’ve done in the past, particularly in the call-center space, is really Read More …