thru Adaptive Marketing Practices
Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search (like never) the index of the book will you find the Read More …
I will admit that I use a PowerPoint more often than not. It is not because I am trying to dazzle anyone, it is mostly for the sake of being my notes for the process. Seldom do I use a tremendous amount of wording on them, but I need a few key prompts to get Read More …
Lean Services, Lean Marketing and, as a result, Lean Service Design have been a large part of my efforts. When you get involved in a marketing effort, many people and organizations that are making the request have a failed service problem. It is seldom about getting more leads it is more often than not, managing Read More …
At the recent ASQ Charlotte Section Annual Conference 2013, Quality Conference of the Carolinas, I was originally scheduled to facilitate a breakout session on “How to become Famous on LinkedIn”. At the last moment, we swapped around a few of the facilitators and Satish Kartha stepped up and facilitated the session. In preparation, I created Read More …
In a recent blog post, Lean 3P Design more Humanistic by Going Back to Nature, I discussed the Lean 3P idea of looking to nature, to try to find solutions to the problems you’re trying to solve. In a Design Thinking Network thread, Limits of Organic Architecture, I was introduced to the principles of Biomimicry. Read More …
Cultural Historical Activity Theory (CHAT) has its origins in Lev Vygotsky’s pioneering work in the 1920s. More recently, education scholars have used CHAT to study learning behavior through the creation of activity systems analysis. When we view sales and marketing or even Lean as a knowledge building exercise this thought process brings an alternative way Read More …