Managing Customer Value
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …
UBM TechWeb CEO Tony Uphoff is interviewed by Scott Vaughan on a trend that may be critical for technology marketers, Marketing as a Service (MaaS). Marketing as a Service has some interesting connotations. First thoughts might be directed towards outsourcing. Which may be the more traditional way of thinking about Marketing as a Service. I Read More …
Sylvain Cottong has spent his career at the intersections of business, society, technology, science & culture, with the value of design for process, service & product development and more generally with leadership & innovation. This was an enlightening podcast that I go back and review often. Related Podcast and Transcription: Service Design Is More About Read More …
A while back, I interviewed Vincenzo Di Maria a service designer working across Europe and his company is Common Ground. His work focuses on socially responsive design and innovation ranging from products to services and experiences. His approach to design is holistic, playful and people-centered. Related Podcast and Transcription: A Teacher of Service Design Joe: Read More …
At Work•Play•Experience Adam St. John (aka Adam Lawrence) turns good services into memorable service experiences that start people talking. I ask Adam in a past Podcast, “Theater seems to be the convenient analogy. Is there a deeper relationship between that, between Service Design and theater? Related Podcast and Transcription: Show Business in Service Design Adam Read More …
Arne van Oosterom, Partner at DesignThinkers in Amsterdam and was a past guest on the Busines901 Podcast . His company, DesignThinkers, is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. Related Podcast and Transcription: Design Read More …