Managing Customer Value
Comment, Post, or leave a 3-Minute Video on Your Favorite Tool. Why do you like it? (This is A Google Community: Next 7 Tools) Community purpose: to explore, create, and perfect the next generation of continuous improvement tools that will lift the quality and effectiveness of organizations beyond 2020. The first seven tools were published Read More …
In addition to my Tuesday Podcast this week with Paul Myerson, author of Lean Supply Chain and Logistics Management, I will host a Thursday podcast with David Shaked of Almond-Insight. David is a leading proponent of Strength-Based Lean Six Sigma. This is an excerpt of the podcast where we discussed this article, The Seven Signs Read More …
THE SEVEN FASCINATION TRIGGERS MYSTIQUE – Why we’re intrigued by unanswered questions LUST – Why we’re seduced by the anticipation of pleasure ALARM – Why we take action at the threat of negative consequences POWER – Why we focus on people and things that control us VICE – Why we’re tempted by novelty and “forbidden Read More …
In my Marketing Your Black Belt webinar, I have created several tools to measure your effectiveness and how to create a meaning full value stream in your marketing process. One of the resources that I used was an excellent book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Read More …
Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …
This weekend, I was attempting to get lean and mean with my Duct Tape Marketing Story and pulled out a book of mine called “The Seven Slide Solution†by Paul Kelly. I had used this book to put together several presentations and had not re-visited it recently, MY MISTAKE. It is a practical approach to Read More …