Managing Customer Value
Irene Etzkorn, my guest on the Business901 podcast What it takes to Simplify, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Read More …
For decades, Irene Etzkorn and Alan Siegel have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results. Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, Read More …