3 Steps of Simplification

Irene Etzkorn, my guest on the Business901 podcast What it takes to Simplify, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity describing these practices.

This is a transcription of the podcast. In the podcast, she described the 3 Steps of Simplification that was outlined in her book.


About Siegel+Gale: (www.siegelgale.com) Simplicity is the centerpiece of the strategies they develop that reveal the unique truths of an organization, the engaging stories they create that connect brands with their audiences and the meaningful experiences they deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide.

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