Managing Customer Value
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
I have always enjoyed the process of creating a storyboard and felt that they should be included early and during the process versus just as a summary at the end of a summary. If you observe the way people read or listen to things you realize that there aren’t many of us with a linear Read More …
This is the transcription of the podcast I had with Dr. Eric Reidenbach, creator of the 5Cs of Driving Market Share and founder of the Six Sigma Marketing Institute. If you want to become Best in Market, how would you start? Dr. Reidenbach responded, So the first step in all of this is to identify Read More …
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a Read More …
My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. The Best in Read More …
In Dr. Reidenbach’s book, Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, he makes a strong case that obtaining the Voice of Customer is just not good enough, it must be Voice of Market. He maintains that you cannot focus solely on your organization’s customer but on Read More …