Managing Customer Value
Yesterday, I blogged about, Selling Around The Triangle of Satisfaction, and how we tend to focus on competing interest. At the end of the post, I mention how continually working around the triangle as common interest surfaces increases buy-in. We could call it a Strength-Based approach, or we could just call it plain old positive Read More …
In most selling situations, we tend to focus on the greatest competing interest. By doing so we intensify most problems and sometimes we resolve them and sometimes we don’t. Readers of my blog know I like to take a more Appreciative Inquiry approach that SOAR versus SWOT approach (Are you SWOTing or SOARing?). I found Read More …
How do leaders get organizations out of bad habits? How do they improve the culture? Negative thinking causes depression and anxiety in people and organizations. Positive thinking creates better habits and produces resiliency in people. Does it do the same in corporations? This thought caused me to wonder about our thinking around problem solving and Read More …
David Shaked of Almond-Insight has just finished his book, Strength-Based Lean Six Sigma Using various strength-based approaches such as Appreciative Inquiry, David has created a radically different way to approach Lean Six Sigma. He calls this method Strength-Based Lean Six Sigma. Transcription and PDF Download Transcription and PDF Download Related Podcast: Building Positive and Engaging Read More …
Is Outcome-Based Planning being passed by Design Thinking, Lean Startup(TM), and the other Innovation chatter that we see? This focus is certainly deserving and a necessary component in today’s marketplace. Where the strength of an Outcome approach takes place is in understanding your customers, markets and most of all the people that you influence. Outcome-Based Read More …
In a recent blog post and several others, Increase your Innovation Capacity: Manage your Sphere of Influence, I contend that the typical tools such as marketing funnels, customer journeys or sales cycles limits us to Goods-dominant logic (GD-logic) thinking and prevents us from viewing from the perspective of Service Dominant Logic (SD-Logic). If that is Read More …