Managing Customer Value
I took a little different twist this week on the Business901 podcast and interviewed Murali Chemuturi, an information technology and software development subject matter expert, hands-on programmer, author, consultant and trainer. This podcast centered on Software Quality Assurance and what Murali considers best practice. I found his position quite different than the Agile and Kanban Read More …
Todd Wasserman at Brand Week reported: A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a major firm was 34.7 months in 2009, a jump of 6.3 months over the previous year and the longest Read More …
A while ago it seemed like all customers were profitable. Sure we had a bad apple or two but most of the time we sold a product, customers bought it and, as a result, we made money. In today’s environment, it is very different. I would venture to say many of your customers are not profitable. Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and I would encourage you first Read More …
Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.) I know what I’m doing; why do I need a business plan? – Q & A by C.J. Hayden While it’s true that many business owners never take time to write a business Read More …
Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and we had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert Read More …