Standard Work at Starbucks

Joseph Michelli’s  Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, is a lesson in strategic marketing that few books meant for that purpose can even come close. . Related Podcast and Transcription: The Starbucks Way of Connecting to Customers Joe: Do they have standards that they take Read More …

How Starbucks Connects with Customers

Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date. An excerpt by Dr. Joseph Michelli from the podcast and transcription below: Read More …

The Starbucks Way of Connecting

It is a lesson in strategic marketing that few books meant for that purpose can even come close. After reading, most of Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Read More …