Managing Customer Value
Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …
Innovation is tough in the best of times. What do you do when times are tough and your industry’s very survival is in question? It is tough and don’t leave a good idea get wasted because of a poor plan. 1. Lower the cost of testing. Chapter 8 of our new book, The Innovator’s Guide Read More …
Companies always question whether thye should blog or but the real message is that they need to be to combat any negative that may be out there. They also need to be set-up with their Google Alerts to get any and all things being said about them on the web. But is something bad is Read More …
This may not be the main thrust of my blog, but I just had to publish it! Americans weigh about 24 more pounds per person than we did in the 1970s. That weight, when we’re driving, has to be moved around with our cars. Multiplied over the three trillion miles driven in America each year, suddenly Read More …