Managing Customer Value
When you start creating a Future State Map it is wise to step back and take a more empirical view of the process looking for major outputs or changes in skill requirements. Dividing the Value Stream Map in this fashion allows you develop chunks or groupings,. This allows the divided Value Stream to be scrutinized Read More …
In a past podcast, I asked Jim Luckman to discuss applying the Lean tool of Value stream Mapping to the Agile Methodology. Transcript with Podcast Link: Value Stream Mapping with Jim Luckman Jim: The Agile methodology with the sprints and the visual management that’s attached to that is very appropriate for doing this type of Read More …
This part of my Lean Sales and Marketing Workshop is going through a significant change. In the upcoming months, you will see my latest thoughts on how I approach this area for Lean Sales and Marketing. My most current thinking was posted in the blog post; Value Stream Mapping should be left on the Shop Read More …
Show a little respect for your customers and don’t use value stream mapping in the sales process. The problem is mapping becomes a prediction of what someone might do. We typically take that “prediction” and that “might” and turn them into a guide and should do. We end up trying to manage our customer through Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …
Value Stream Mapping has been a practice that was first introduced in the book Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA by Mike Rother and John Shook. This groundbreaking workbook, which has introduced the value-stream mapping tool to thousands of people around the world, breaks down the important concepts of Read More …