Defining the Nature of Value in Data

Dr. Eric Reidenbach: No, I think you’re accurate. I think that there is a ton of data, and that’s why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which governs and directs you as to how you convert data into information. The big breakthrough that Gale has Read More …

Improve User Experience w Lean

Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. Read More …

The Four Forces of a Customer Decision

A force is defined as a push or pull that changes an object’s state of motion or causes the object to deform. In nature, there are four fundamental forces (courtesy of the University of Tenn): The strong interaction is very strong but very short-ranged. It acts only over ranges of order 10-13 centimeters and is Read More …

Solving Complexity with Simplicity

Dr. Donald Sull  is a Senior Lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management group at the MIT Sloan School of Management, where he teaches courses on Competitive Strategy and Strategy Execution in Volatile Markets. His recent book, Simple Rules: How to Thrive in a Complex World offers some great thoughts on reducing complexity. Download Read More …

Is the Role between Product Development and Sales Changing?

Matt Barcomb (Twitter: @mattbarcomb) has over 18 years of experience as a product development leader that takes a pragmatic, systems approach to change. He partners with organizations to help leadership teams develop and deploy strategy, optimize product management and development, and evolve traditional HR functions into modern talent development practices. Matt will be presenting this Read More …

Startup Training at Purdue

Juliana Casavan is a Training Manager at Purdue Foundry where she creates and facilitates workshops that concentrate on the first step of looking at a business and helping them identify their value proposition. Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways Read More …