Managing Customer Value
Lou Prosperi wrote the first book in the Imagineering Toolbox Series called The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines 15 practices and principles that will enable you Read More …
All the continuous improvement people will enjoy the last tier of the pyramid, which is only one block and it’s called Plussing. Did it just work out that way, as the last block left? How did Plussing end up the king of the mountain? -Joe Lou Prosperi: Well, I think there’re two answers there. The Read More …
Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
This is a collection of around ten Business901 Podcast Transcriptions that has a focus on Service Excellence. I did not include Service Design or Designing for Service. Guest include John Goodman, Joe Michelli, Kathy Cuff, Drew Locher and many others. Service Excellence Stacks are a new way to organize your own publications, as well as Read More …
Download a free eBook that contains transcriptions from celebrated Disney authors, a collection of Business901 blog posts on Disney and links to related videos. As you can tell, I am a big believer in the Disney Way. And to think it all happened because of a Mouse gives more reason to believe in the Disney Read More …