thru Adaptive Marketing Practices
The starting point for identifying product/markets is to focus on first, the markets. There are two criteria that we use in Lean Marketing to assess or to evaluate markets. The first one has to do with how attractive is that market? Attractive of markets could be defined in terms of the market growth rate. Is Read More …
How many times have you been approached to match a price after working diligently to provide a solution? You may have incurred design, engineering, sourcing and/or many other soft assets in the engagement that are typically built into the price of the product. You lose this job many times because a competitor has swooped in Read More …
Why do we need to use a continuous improvement methodology? Look how Dave Snowden of Cognitive Edge describes creativity and innovation: Starvation, Pressure, Perspective Shift However, when you have a passion for a project, look at Michael McDaniel , a senior designer at frog design. Prior to joining frog design in 2008 as a Senior Read More …
For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program Read More …
From the Comments Section: If the brain looses the ability to do mistakes, it looses the ability to be creative. Creativity is just an another act of brain, an uncertain one. Certainty is certainly not creativity. – – harsha Albert Einstein would certainly agree. Here are two of his famous quotes: “Anyone who has never Read More …
This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would recommend watching it. Deming is not Steve Jobs by any stretch of the imagination. However, he does end up growing on you and his dry sense of human becomes rather enjoyable Read More …