Managing Customer Value
Engagement is key to workplace success. Employers need to understand the context of Engagement and create rules that promote positive employee interactions. The Employee Engagement Index provides background and descriptive details to supplement the research on Engagement, which covers a broad spectrum of four contexts: Cognitive Engagement Paying Attention Community Engagement Internal Control Cognitive Engagement Read More …
The effective management of leads is one of the most important aspects of any sales process. A strong lead management system will streamline your sales process, increase conversion rates, and reduce the number of prospects who are either ignored or passed over completely. Leads can be defined as customers expressing interest in your sales proposition Read More …
When designing products, services, and experiences to meet customer needs, it’s essential first to understand those needs. However, customers’ needs are constantly changing; this makes it difficult for designers and researchers to design products relevant to the target audience at any given time. The iterative design research (IDR) process is a proven solution for addressing Read More …
Managing customer value can create efficiencies and help improve a company’s bottom line in several ways. When applied across an organization, it can benefit all aspects of the business, from increased adoption and customer loyalty to improved bottom-line results. CVM drives adoption by listening to customers and their wants and needs. It also creates loyalty Read More …
When deciding how to enter a market, it is important to pay attention to existing trends, customer needs and desires, competitors, and your business capabilities. A new market entry can be a long and difficult process if you don’t properly assess the risks and opportunities that come with it. Here are some strategies for joining Read More …
Being able to connect with customers in meaningful ways and gain insight into their experiences has become a key goal for companies wanting to create positive customer relationships. Narrative is a powerful tool for understanding customers, learning from their experiences, and ultimately creating successful brand efforts. This article will explore the benefits of capturing customers’ Read More …