Managing Customer Value
In marketing, we consider the triggers that we need to capture the minds of our consumers. We look at how we combine the three components of value from a Service Dominant Logic perspective, of course: Three components of Value: Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects Read More …
Every act of your Lean sales process is a learning process. This is why Lean works in development, aka Lean StartupTM, why Lean works in operations and why Lean works in sales. I have no idea why process consultants continue to try to force fit Lean into the sales and marketing process from a standpoint Read More …
#ServiceDesign Teacher and Practitioner, Vincenzo Di Maria was my guest on the Business901 podcast, Instructor Comments on Teaching Service Design. He trained as a designer at Central St. Martin’s College of Art Design in London, where he’ll be running the Service Design Summer Course the first two weeks of August this year. This is a Read More …
Paul Myerson will be discussing his Lean Supply Chain & Logistics Simulation later in the week. This is part of a series of blog posts outlined in A Lean Service Design Approach to Gaming your Training. Paul was my guest on a recent Business901 Podcast, Extending Lean Supply Chain Thinking. He recently authored Lean Supply Read More …
#ServiceDesign Teacher and Practitioner, Vincenzo Di Maria work focuses on socially responsive design and innovation ranging from products to services and experiences. He trained as a designer at Central St. Martin’s College of Art Design in London, where he’ll be running the Service Design Summer Course the first two weeks of August this year. The Read More …
Dr. Charles Burnette created iDeSIGN, a Design Thinking course for children. He freely shares this information on his website idesignthinking.com. This is a transcription of the podcast, A Platform for Teaching Design Thinking. In a recent blog post, A Teaching Resource for Design Thinking, I discussed the seven principles of Dr. Charles Burnette’s Read More …