Managing Customer Value
In software, users never really “quit” an app; they simply become inactive. This is why onboarding and user success are so crucial to the long-term success of your business. A recent study found that the average user will only return to your app nine times before giving up on it for good. That is a Read More …
One of the areas their people forget about when they go virtually is the amount of knowledge that is spread informally within an organization. One of the best descriptions I think of is to look at your virtual meetings from a writer’s perspective; first, second, and third-person points of view. Your meeting notes are generated Read More …
When traversing through the Funnel of Opportunity (The picture on the left, download PDF of the diagram: http://bit.ly/2BX5um4) I use the outline below to help people describe their process when moving through the FoO: Empower-Engage-Explore. Handoffs are so important in customer-facing positions that I find it an integral part of any business development areas. It slows Read More …