thru Adaptive Marketing Practices
I have to preface this saying that this is pure conjecture on how to sell to Toyota. I have no product or client at this time considering doing this. If you do have a product or service that would like to try this approach, please feel free to contact me. My door is open. I Read More …
This is a transcription of a podcast, Lessons from Escaping the Improvement Trap that I had with Michael Bremer co-author of Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes. Michael was responsible for creating a global based continuous improvement process for a conglomerate that owned more than 400 separate profit centers. This Read More …
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
Dr. Reldan, “Relly,” Nadler was my guest on the Business901 Podcast. Our talked centered on leadership and developing the state of mind for making effective decisions. It is interesting what I learned about our mental models and as a result our everyday decisions. Dr. Nadler is a leading psychologist and Executive Coach focusing on developing Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …