Are these your marketing tactics this year?

“NEW” tactics used this year Create a new website. Take outdated website and improve it for better navigation and SEO. Create a storefront on site to let your customers buy products online. Test one new advertising venue every month. Track results and when you find one that works, expand it. Advertise your business in local Read More …

Quality in Marketing: You must start with these 2 definitions

Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics. Quality is not an event – it is a Read More …