Managing Customer Value
To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …
It might seem like a rhetorical question, but how much do you know about the markets your customers serve? What are the latest trends in those markets? What hidden value patterns can you uncover by categorizing data from those markets? Understanding your customers’ markets is essential for trend development and uncovering hidden value patterns. By Read More …
Creating a brand isn’t an easy task. It requires thinking outside the box and coming up with fresh ideas that your target demographic will find appealing. Your marketing brand should be no exception to this rule. You must first identify your business’s best assets to create a memorable brand. After all, not every business has Read More …
While businesses continue to focus more and more on digital marketing, research shows that for it to be truly successful, it needs to be integrated into a company’s entire marketing strategy. Companies need to understand how they can effectively target their audience and ensure their message resonates with them. Customer-focused marketing is one way of Read More …
When we think about things like loyalty, brand awareness, and creating happy customers, it makes sense why capturing customer value may seem more challenging than it should be. It is difficult to capture customer value, and it is important to understand that it is not static. It takes another level of business expertise, which is Read More …
As businesses increasingly adopt a customer-centric focus, they realize that simply understanding what customers want isn’t always enough. To create precious customer experiences, companies need to go deeper and understand what makes customers tick. What motivates them? What are their aspirations? What are their fears and concerns? Only by understanding the underlying psychological factors that Read More …