Immersion Research for Customer Insight

What is Immersion Research? There has been a growing interest in immersive research methods as an alternative to traditional marketing research in recent years. Immersive research is a set of techniques that allow researchers to understand customer behavior and experience deeply. There are many different immersive research methods, but some of the most popular include in-home Read More …

Learning From Customers: The Inquiry Sales Model

Why is it so important to learn from customers? Because they hold valuable knowledge that can help us improve our products, services, and processes. By engaging with customers and incorporating their feedback into our decision-making, we can learn how to serve them better and meet their needs. It has been said that the customer is Read More …

Three Types of Learning That are Neglected in Sales Training

Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …

Can A Failed Project Provide The Basis For a Successful Venture

Initiating a new project is always a risk. Some projects will succeed, but unfortunately, many more will fail. When things don’t go as planned, it can be easy to beat yourself up and focus on the negative aspects of the experience. However, it’s important to remember that failure is an important part of the learning Read More …

Sales – Are Stretch Goals about Outcomes or Refining Processes and Creating Better Strategies?

Sales involve understanding how your products/services affect customer outcomes while building a sales strategy to establish how this value is recognized. This requires understanding customer needs and how your product or service can address those needs. It also means clearly understanding your “value proposition” – what makes your product or service unique and valuable to Read More …

Ways To Manage Customer Value

It’s no secret that customers are the lifeblood of any business. Without customers, businesses would soon cease to exist. This is why it’s so important to manage customer value effectively. Each of these methods can help you stay engaged with your customers and learn about their needs and desires. By keeping in touch, you can Read More …