Managing Customer Value
The customer value proposition is a key element of a company’s marketing strategy. It is why customers choose to do business with a particular company, and it can be the deciding factor in purchasing. There are different perspectives on what constitutes a customer value proposition, and in this post, we will explore some of these Read More …
Creating valuable customers for the organization means identifying and growing profitable and loyal customers. Businesses need to have valuable customers as they are the ones who contribute to the growth and profitability of the company. There are different types of valuable customers, and businesses need to identify which type of customer is most valuable to Read More …
Customer value is the perceived worth of a product or service. The concept of customer value is important to businesses because it can be used to measure customer satisfaction and loyalty. Additionally, managers can use customer value to make pricing, product development, and marketing decisions. Despite its importance, customer value can be difficult to understand Read More …
Do Product managers understand Customer Value? Product managers ensure that the products they develop and manage deliver value to customers. But what is customer value, and how can product managers ensure that their products meet it? Customer value is the sum of all the benefits a customer receives from using a product or service, including psychological Read More …
Why is it so important to learn from customers? Because they hold valuable knowledge that can help us improve our products, services, and processes. By engaging with customers and incorporating their feedback into our decision-making, we can learn how to serve them better and meet their needs. It has been said that the customer is Read More …
Sales involve understanding how your products/services affect customer outcomes while building a sales strategy to establish how this value is recognized. This requires understanding customer needs and how your product or service can address those needs. It also means clearly understanding your “value proposition” – what makes your product or service unique and valuable to Read More …