Managing Customer Value
If you’re a Startup or would just like to have an extra corporation around this is the time to do it. This is the real thing, use the coupon code in the picture below and yes, it will work. Now, there are few add-ons and other enticing goodies along the way but if you just Read More …
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. An excellent poster is available, The Principles of Universal Design. These principles are even applicable to many marketing activities from Read More …
This is part 1 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, The Four Obsessions of an Extraordinary Executive: Read More …
If you read this blog, you know that I am a big advocate of the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions). I have bought this book at least four times since I ended up giving it away. Though I have blogged about it and listen to Steve Read More …
I attended Steve Blank’s presentation on Customer Development at the Ann Arbor New Tech Meetup last night. His talk was entertaining and very insightful. Even though I have read his book several times and followed the Lean Startup practically since the beginning, it still was worth the 5 hour round trip to hear the message Read More …
You have been struggling for a while and now the recession is really hitting hard. You are starting to wonder… Where have my customers gone? Are my competitors just buying jobs? How can I cut expenses? It seems like a lot of people standing around? How did I get here? That is precisely how a Read More …