Managing Customer Value
All of us know we must distinguish ourselves in the marketplace to be successful. However, do we go to the marketplace to find that unique dimension of matched value is? In fact, there’s been study after study showing that we don’t even get out of our own organization with an understanding of our own unique Read More …
As I mentioned in a previous post, Six Sigma Discipline is Good for a Creative Process, accountants are seeing the value in getting Six Sigma and Marketing together. They see the use of the Six Sigma data collection and prioritization methods as a means to create predictable streams of revenue growth. This comes from developing Read More …
In a Value Stream Mapping Process, one of the metrics used is what is called percent complete and accurate. It is a way of measuring the quality of hand-offs inside the value stream. You get a sense of the rework or work not completed that is being transferred from one stage to the next. Six Read More …
This is a Guest blog Post by Dr. Eric Reidenbach, the Director of the Six Sigma Marketing Institute. I think Dr. Reidenbach’s thoughts are right on target. We keep basing Continuous Improvement efforts in areas that are making little difference to the bottom line. Most manufacturers constraints are in the marketplace and till we address Read More …
How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …