Managing Customer Value
Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …
Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that Read More …
Language matters to identify who “the customers” really are and uncover what they want. You’ve had years of math training, probably none in linguistics. This clip shows how simple it can be to close the gap in asking the right questions of the right customers and getting clear answers you can act on. For more Read More …
One of the first inclinations people have about using Lean in Marketing is the term Voice of Customer. From Wikipedia: Voice of Customer (VOC) is a term used in business and Information to describe the in-depth process of capturing a customer’s expectations, preferences and aversions. Specifically, the Voice of the Customer is a market research Read More …
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
I am the guest today on Quality Conversations hosted by Steve Wilson where we will discuss Applying Lean or Six Sigma to Marketing. the call-in number is (646) 200-3898. Quality Conversations, serves as a platform for communicating the best and brightest strategies, methods and tools for all those interested in improving quality and business process Read More …