Managing Customer Value
Creativity is the force that enables us to see the world in a new way and find solutions to problems we can’t even begin to solve using logic and reasoning. But, with so many of our routines and patterns automated, how do we access this creativity again? How do we spark it back into life? Read More …
A creative project is a process that starts with an idea and has many different stages. The stages of a creative project will vary, depending on the type of work being done. These 3 stages can be seen in almost every creative project: Concept, Vision, and Production. In the first stage, a concept of work Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. If you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …