Danny Dover in an episode of Storytelling School examines one of the world’s greatest storytellers, Walt Disney. For more information on this episode, check out http://www.lifelisted.com/blog/walt-d…
In the video, Danny discusses Walt Disney use of two transformative storytelling techniques.
- Harnessing deep and fundamental human desire
- Suspending Reality
I think you find it a unique way to create a customer experience. Especially as he elaborated on these three human desires:
- To be special and admired
- To have stability in the form of something more
- To play in the unknown
Enjoy this short video!
YouTube: https://www.youtube.com/watch?v=fO0FtL26NRQ
Great Job Danny!