Applying the Marketing Hourglass: The Pillars of the Lean Marketing House

The Marketing Hourglass is term that John Jantsch, author of Duct Tape Marketing uses and has called it a cornerstone of the Duct Tape Marketing system. I have enclosed an e-book expanding on that principle and showing a variety of uses of the Hourglass. I use this principle as the Pillar in my Lean Marketing House.

John’s blog about the Marketing Hourglass .

Applying the Marketing Hourglass: The Pillars of the Lean Marketing House –

Related E-books:

Ideal Client

Mirror Marketing

Technorati : Duct-Tape-Marketing, Lean, Marketing-Hourglass, Marketing-System