thru Adaptive Marketing Practices
In a previous post, Identifying your Lean sales and marketing teams, I discussed the other roles in the Lean Sales and Marketing Process. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT LOOP. The role of Team Coordinator (TC) is the key person in the Lean Sales and Read More …
When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that is needed. Sales has operated for so many years based on the idea of the individual salesperson calling on “his” accounts and the organization reinforcing this structure through Read More …
In a thread on the Design Thinking Network Blog, blogger Nick Crane asked the question, “Can Lean enhance or contribute to ‘Service Design”? Graham Hill, who can be found at the Customer Insider blog left the following comment to this question: Hi Nick, Are you sure you are asking the right question? Let me explain. Read More …
This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team. The process that IDEO goes through to innovate a new shopping cart: Could this mantra work on your Read More …
SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
Whether we call it PDCA Lean Startup, Agile or Scrum. author Peter Sims believes this shift from slow, calculated execution to rapid, low-risk iteration has fundamentally changed the way we do business. His book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries explores how companies are using these ideas to achieve big things. Peter Read More …