thru Adaptive Marketing Practices
Jim (“Cope”) Coplien was my guest on the Business901 podcast. We discussed his new book,Lean Architecture: for Agile Software Development but I found Cope’s view on Lean and Agile quite interesting. His knowledge of the subject goes far beyond the software practices that he writes about. Whether you are in IT or not, I think Read More …
A Six Sigma Storyboard provides a quick, visual summary of a team’s work. They are very well suited as presentation materials to highlight the work of the project, the improvements made and for executive overviews. I think Six Sigma Storyboard presenters should take it up a notch. A DMAIC presentation can have a little Jazz Read More …
I had the pleasure interviewing James O. Coplein, author of the Lean Architecture: for Agile Software Development for an upcoming Business901 podcast. I seem to learn so much from the software community and had picked up Jim’s book to help provide a framework for parts of the Lean Marketing House (Marketing with Lean). I was Read More …
Should you Manage your Organization with Agile Techniques? Steve Denning’s new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010) was the topic of our discussion. Radical management is a fundamentally different approach to management, with seven inter-locking principles of continuous innovation: focusing the entire organization on delighting Read More …
This Ted Video reminds that sometimes we should not be swinging for the fences,. Maybe trying to have people share our product or service will create more opportunities for us. Interesting ideas brought forth by Rachel Botsman. At TEDxSydney, Rachel says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are Read More …
When most think of a marketing funnel or Marketing with PDCA, they tend to think of a stage by stage progression. I contend that the successful processes operate in a more spiral like progression. You would start with an identified product/market and some type of interaction from a prospect to identify them at the entry Read More …