thru Adaptive Marketing Practices
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams to work toward them to management practices. In Lean Marketing practices, I advocated the use of Value Stream Mapping Process to identify: Customer’s Decision Making Path Sales and Marketing reaction to Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
Drew Kugler is now in his fourth decade of helping people and organizations around the world make sustainable progress in developing their willingness to work together more productively. As Founder of the Kugler Company, he works with executives and professionals on the never-ending issues of communication, leadership, and collaboration. Clients from all walks of industry Read More …
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …
I had the pleasure this past week of interviewing the co-author of the book Strategy from the Outside In, Christine Moorman for an upcoming Business901 Podcast. Christine is the T. Austin Finch, Sr. Professor and founder of The CMO Survey at The Fuqua School of Business, Duke University. She stated that many strategies such has Read More …
Gartner Says the World of Work Will Witness 10 Changes During the Next 10 Years The world of today is dramatically different from 20 years ago and with the lines between work and non-work already badly frayed, Gartner, Inc. predicts that the nature of work will witness 10 key changes through 2020. Organizations will Read More …