thru Adaptive Marketing Practices
For the marketing people, a lean presentation is a good time to sit back and relax because its application has absolutely no applicability to them. Their probably right, marketing people are creative, right brained thinkers with a tendency to think they are the only ones to look at the big picture. Sure they understand metrics Read More …
There was an interesting post on the Noop.NL blog the other day, The Customer Value Problem: Ditch the Value Stream! He stated: The value stream is a potentially harmful metaphor. I think we should replace value streams with value networks, and customer value with stakeholder value. Again and again I hear people referring to “value Read More …
Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman. Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment Read More …
Would like to have additional insights to your customers’ ACTIONS? Maybe, additional insight to your organizations RE-ACTIONS? The benefits of visualizing your processes have been proven over and over again with the practices of Mindmaps, Value Stream Mapping, Process Charts, and other visual tools to include Powerpoint! Through the use of Storymapping, you can extend Read More …
Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process. I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …
I had a recent blog post of mine, Value Stream Mapping your Marketing that was tweeted and mentioned that it was 6 years out of date. The reason being is that it failed to mention Service Dominate Logic. Heck, the truth of the matter is that I never heard of SDI. As it turned out Read More …