Measuring Marketing Effectiveness

  A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …

Best Practice = Marketing Plan Pro + Lean Six Sigma

Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process.  I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …

Cost of Quality

Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …

Evolution of Best practice

Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  What is the evolution of a best practice? Technorati Tags: Lean,Lean Marketing,Lean Six Sigma,Manufacturer Marketing,Manufacture,Marketing,Duct Tape Marketing,Six Sigma Marketing,Six Sigma,Marketing Plan,Marketing System,Small Read More …

Presenting Daniel H. Pink’s latest book

I have made several post about this book, and I agree with the blogger here, IT IS A GREAT GRADUATION PRESENT! Check out the presentation and my past blog. Best-selling author Daniel H. Pink is one of the most interesting people I’ve ever met. His second book — A Whole New Mind — is so Read More …