Lean Sales and Marketing: Driving Sales w Storyboards

Remember, how we had those presentation brochures and we would flip through them to do our paper PowerPoint. They were filled with all the features and benefits of our products and services; bullet pointed and mixed in were a bunch of cool pictures. Along came notebook computers and we had real-live PowerPoints. Now, we have Read More …

Business901 Membership Site Announced

Receive one year of exclusive membership on the Business901 website with the purchase of the Marketing with Lean Book Series. You will receive… Immediate download: Members will receive access to this content within 24 hours: Lean Service Design Training – 30 day Program includes downloadable workbook Lean Sales and Marketing Training – 45 day program includes Read More …

The Lean Linkage between Composers, Architects, Statisticians

Steve Horowitz’s Code ensemble plays contemporary American music with energy and passion. Founded in 1993, The Code has developed a cutting edge repertory with instrumentation that combines traditional acoustic and contemporary electronic instruments. Steve and the Code have released ten CDs over the years, and the ensemble has included many well known musicians. The Code’s Read More …

To Optimize a System, Dance to the Music

Pattern Recognition: A key to Lean Thinking Composers read and see groups of notes, patterns of notes, and notes in relation to other notes. Architects see spaces that bring people and their experiences together with the patterns they develop through structure. Statisticians view numbers and data as meaningful representations of people’s actions. It is these Read More …

Your Sales and Marketing Metrics are lagging!

Don’t be a laggard be a leader. Many of us have just completed the typical Sales and Marketing plan for the upcoming year. We know the Dwight D. Eisenhower quote: “Plans are worthless, but planning is everything. We are ready to change it at a moment’s notice. We are very agile in nature. Most of Read More …

Lean from a Different Perspective

Robert Fritz has been around the Dr. Deming world, which we discuss in the latter part of the podcast, since the 1970s. You may even recognize his work as he was an instrumental part of the original Systems Thinking Group with Peter Senge. Peter actually offers a marvelous introduction in the book. Robert Fritz, composer, Read More …