thru Adaptive Marketing Practices
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …
Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to Read More …
The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. Is This You? Chances are YOU ARE the marketing department and often find yourself achieving Read More …
A quick video explaining the New Duct tape Marketing System. There is a twist to it. If purchased through me, I will get you a copy of Marketing Plan Pro. All that is required is a scheduling a Free 30-minute marketing consultation with me and I will give you the link.
A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …
In the last few weeks I’ve been just blasted with e-mails, blog posts and other types of advertising. The headlines have been saying things like: 10 ideas for marketing in a tight economy. Recession proof your business. How to successfully market, your small business in tough times Recession-Buster That was an afternoon check of my Read More …