Marketing Assessment

Marketing Assessment Scoring ==> Low = 0; High = 10                                                                              SCORE How well do you know your IDEAL CLIENT? How well defined is your CORE MESSAGE? How well is your SOLUTION PACKAGED? Rate the educational value of your MARKETING MATERIALS. How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking How effective is your INTERNET Read More …

Logic+Emotion

  Logic+Emotion The Marketing Spiral may be replacing “The Marketing Funnel.” To most this is irrelevant. However, if you ever been in one of my seminars you will understand the relevancy to me. Read more, David Armano is brilliant. This thought may be ahead of the curve a little but again it brings up the Read More …

28 day plans by Business901

28 day plans by Business901 I just released and re-released several 28 day plans that I would like to tell everyone about. Fist of all, I am very excited about the Duct Tape Marketing 28 day plan. There has never been an introduction like this. It consist of the DTM Book, 7 Step Audio CD, Read More …

Get Clients Now!

I have been trying to get my clients to issue press releases on a monthly or a minimum of quarterly basis. There is so many good things that happen from an exposure standpoint. And for me it is easier to do this than write an article. The article will stay around longer and can be Read More …

Even Nitendo had to Differentiate

Technorati Tags: Nitendo,Scott Anthony,Differentiate Scott D. Anthony’s Amazon Blog Scott says this about the Nitendo Wii strategy: “Nintendo’s strategy is not accidental. CEO Satoru Iwata said “Some people put their money on the screen, but we decided to spend ours on the gaming experience. It’s an investment … not simply to improve the market—but to Read More …

Your Marketing Machine: Career Secrets converted to Your Marketing Machine

This is the post on Dan Pink’s new book The Adventures of Johnny Bunko, take a look. Your Marketing Machine: Career Secrets converted to Your Marketing Machine