thru Adaptive Marketing Practices
I have just finished reading “The Adventures of Johnny Bunko” by Dan Pink. It was written in comic book format and was actually an easy and fun read. But his six career secrets(in bold below) in the book are an excellent introduction to the development of a marketing system, here’s why: There is no plan: Read More …
As part of my Duct Tape Marketing Kits for Contractors, I offer The E-Myth Contractor by Michael Gerber as a bonus. It is a small paperback book that is an excellent overview of many important topics. If you are unfamiliar with Michel Gerber he preaches a system for everything. My kind of guy! Long story Read More …
Small business people I believe are simply tired of hearing about another plan, another system, they simply want to get the work done. We have all heard all the reasons and I can recite zillions of them way too much for this blog but the simple fact is, we accomplish more with a plan. But Read More …
In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would Read More …
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for ” ” and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort Read More …