In the book,Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market, Drew Locher explained how to create a Future State Map by utilizing seven basic questions: What does the customer really need? How often will we check our performance to customer needs? Which steps create value and which steps are Read More …
Don’t start a Value Stream Mapping (VSM) process trying to solve a problem! Start the process trying to identify the process. You probably know there is a problem somewhere that is why you’re working on it. However, to many of us will not prepare properly for a VSM event. We will gather information to solve Read More …
When beginning with Lean most of us immediately delve into Value Stream Mapping (VSM) thinking this process alone will make us Lean. It is one of the most requested Lean software tools (even though it may be the most difficult one to master) and Learning to See: Value Stream Mapping to Add Value and Eliminate Read More …
When people hear the term “Map the Value Stream,” their thoughts often go to the Value Stream Mapping (VSM) Process. Value Stream Mapping as depicted in “Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA is the accepted method throughout the United States. It is primarily oriented toward manufacturing. In recent times Read More …
You validate with the marketplace all those User Personas or Buyer Personas that you create. There is a lot of science to them backed up by hard data when it is required. In fact, they are one of the hottest design topics around and one of the FIRST things we create. Sometimes right after or Read More …
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …