Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Bob Petruska of Sustain Lean Consulting will be working his magic in his upcoming workshop at the 2014 Jacksonville AME Conference where you can participate and witness the hands-on Pizza Game. Learn the basics of value stream mapping (VSM) and create your own maps with metrics showing the potential benefits. You will gain practical Lean Read More …
I asked Vern Allee this question in a past podcast, “A lot of that work seems to have evolved into Value Networks. Can you explain and give a little background on Value Networks for me?” Related Podcast and Transcription: Mapping Value in Your Organization Her Answer below: Verna: Many, many years ago, in the early Read More …
Before the podcast, Design Think Your Way to Sales with Régis Lemmens,at Sales Cubes, we had a discussion about applying Service Design Thinking, Scrum and Agile to sales and marketing. The conversation turned into a discussion about this drawing on my website. It is reflective of a Scrum sprint. Scrum is an iterative, incremental framework Read More …
What would Dr. Deming Say? Dr. W. Edwards Deming advised us that a supplier is a partner and our relationships must be based on cooperation and trust. Adversarial relationships result in waste. Supplier relationships based on Dr. Deming’s teachings change fundamentally and, even better, both suppliers and customers win. Dr. Deming showed how customers and Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: Value Steam Mapping is a powerful tool in the Lean arsenal but is far from the only kind Read More …