At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for under $50. The 12-month content subscription includes:
- Marketing with Lean eBook Series (Immediate PDF Download available on all books):
- Lean Marketing House
- Marketing with PDCA
- Marketing with A3
- CAP-Do
- Lean Service Design Training – 30-day Program includes downloadable workbook
- Lean Service Design eBook
- Lean Sales and Marketing Training – 45-day program includes downloadable workbook
- Lean Training for Sales and Marketers – 10-week program
- Discussion Platform (Opens October 1st)
- Access to the Marketing Kata Programs (Individual & Teams)
What’s in it for you: When most people think of Lean they think of it in terms of Lean Manufacturing. It is more than that and companies that have adopted it have transformed their business practices. The Lean Start-up came along and brought Lean to the forefront in product development and innovation. Neither idea is wrong or right. They are just part of the body of knowledge in a Lean philosophy. Applying Lean to Services or Sales and Marketing allows you to do three things:
- SDCA: Create Repeatable Processes (Standard Work)
- PDCA: Improve Processes (Continuous Improvement)
- EDCA: Develop New Processes (Explore the new)
Joining the Lean Marketing Lab does not create instant success. It is just a way, written in a common language, not a bunch of Japanese terms, that will help you build and create processes that will make your company better.