What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a foolproof formula for getting the buy-in you deserve.
“So much good work goes to waste, and so many smart salespeople lose their sense of purpose, all because they get lost in the clutter of charts,” says Frank. “There are literally dozens of movie storytelling strategies you can bring to your pitches that will move your stakeholders to action.”
You can find Ted’s answers in his new book, Get to the Heart: How movie storytelling secrets can make your presentation clear, compelling, and earn you a seat at the table.