Nina Simon is Executive Director of the Santa Cruz Museum of Art & History (MAH), which has gone through a radical transformation to become a thriving central gathering place. Opening up the MAH to the community has more than doubled attendance and introduced new levels of collaboration, dynamism, and relevance to the museum.
The uniqueness of Nina’s work is her understanding of the word “Relevance”. In her book, The Art of Relevance, she explains the word so well and surrounds it with a collection of anecdotal evidence that makes for a great read. The simple criteria she sets forth for relevance is relatively simple but so often neglected. Most of us tend to complicate it or ignore it. She says,
If we want our work to be relevant, we need to satisfy both criteria. We need to provide a positive cognitive effect, and we need to make it possible with minimal effort.
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The Art of Relevance may be the best sales book I read all year.