Managing Customer Value
Morgan Spurlock did just that. If you market yourself or market for a company or if you want to just get a different take on brand marketing, you will enjoy this. Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor Read More …
Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and Read More …
Some great tips to start visualizing the process of collaborative networks. You don’t have to throw the organization chart away, even though it seems that way sometimes. A key reason to look at this video is for better understanding by sales and marketing on what is taking place in organizations that they must sell too. Read More …
I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …
In my Microsoft Newsletter this week, I received the following enticement: Find, Keep, and Grow Customer Relationships with Microsoft Dynamics CRM Online. Start Your 30-Day Free Trial Today! Today, businesses are asked to do more with less. Microsoft Dynamics CRM Online delivers exceptional value because it combines your everyday Microsoft Office applications with powerful CRM Read More …
If you follow my blog you know what a fan I am of SPIN Selling and Neal Rackham. Though I feel the book is getting somewhat dated, Rackham is still offering great advice. Understanding your Value Proposition from your customers perspective may be the most important strategic advantage you can have as a company. Related Read More …