Managing Customer Value
One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing Read More …
Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a Read More …
Bob Sproull, author of The Ultimate Improvement Cycle discusses the recent push from TOC disciples to bring TOC on an equal playing field as Lean and Six Sigma. I find it interesting because bottlenecks and constraints are an integral part of Lean and Six Sigma training but TOC has never seemed to be on an Read More …
In the book, Learning to See by Mike Rother and John Shook, they recommend a mapping tip of beginning the Value Stream Mapping process by walking downstream from the customer end. This way, they say you will begin with the processes that are linked most directly to the customer. As I was reading, actually re-reading Read More …
Quality is measured by our customer. Therefore, our goal should be to meet our client’s requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality’ means the best advertisement, the best circulation and absolutely 100% open rates. However, in most cases, the customer does not expect, Read More …
Ignite Indiana – Business Expo May 8 From the Fort Wayne Chambers Blog: The Daily Dose: Business901 is in Booth # 173. Win an autograph copy of Duct Tape Marketing and other prizes. This year’s Business Expo “Ignite Indiana,” brought to you by the Greater Fort Wayne Business Weekly will take place on Thursday, May Read More …