Managing Customer Value
Having a little fun this week and offering the Marketing With Lean 5 PAK as a contest on Facebook. After every 50 likes I will randomly choose a winner. Next Winner chosen at 500 Likes Be Eligible to Win Marketing With Lean 5 PAK
The original seven wastes (Muda (Japanese term)) were defined by Taiichi Ohno, the father of the Toyota Production System. These wastes have been often been redefined to better fit new organizations, industries, or external pressures. One redefinition of these wastes for service operations by Bicheno and Holweg (2009) is as follows: 1. Delay on the Read More …
Sprinkled throughout my website you will find these Infographics on Lean Sales and Marketing. However, I have never shared them as a set and thought they would make a nice collection. Lean Marketing Bundle of InfoGraphics from Business901 Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up Read More …
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …
In marketing, we consider the triggers that we need to capture the minds of our consumers. We look at how we combine the three components of value from a Service Dominant Logic perspective, of course: Three components of Value: Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects Read More …