Managing Customer Value
I use the Business Model Canvas as a tool to Identify Value in a particular Value Stream. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 250,000 copies Read More …
At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; it is the 5Cs of Driving Market Share. Since that time, I have added and subtracted a few things from it, but at its core is an outline focused on customer value. Please watch this Read More …
For the next week, I will be posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time Read More …
Several years ago at Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! It serves to this day, a good recap for a Lean Sales and Marketing presentation. On July 1st thru July 7th, the Business 901 blog will be dedicated to covering the Read More …
Early this week in the blog post, Lean Sales Method CAP Do, I posted a slide deck with a link to the webinar of the same name. I also included a link to this Ted video, Lisa Bu: How books can open your mind. The Ted excerpt on the video: What happens when a dream Read More …
During the week of June 3rd, the Business901 blog and Podcast will be dedicated to the latest thoughts on utilizing Lean Sales Methods in organizations. At the end of the week, Friday June 7th, I will host a webinar on Lean Sales Methods followed by an interactive session and a Q and A. Only registered Read More …