thru Adaptive Marketing Practices
Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. The podcast Read More …
Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!
Looking for the next silver bullet to propel your sales effort to the next level? Do you want to post a video series like Will It Blend? by Blendtec and have your efforts go viral? Maybe you are only looking for a few buzzwords that will stay on the tip of everyone’s tongue. Better yet, Read More …
When we set out to improve something we use some sort of process. Many of us use PDCA (Plan – Do – Check – Act) or a variation of it for incremental improvement. When we are looking at breakthrough improvement, you will find different schools of thoughts. My favorite is a variant of PDCA, which Read More …
Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …